Fənnin tədris edildiyi dil
English
Fənnin təsviri
This course introduces the fundamental concepts and principles of international marketing and examines its role in the global business environment. It covers the selection and segmentation of foreign markets, the development of target market strategies, and the formulation of international product, pricing, distribution, and marketing communication strategies. The course also addresses global and local brand positioning, currency risks, logistics systems, and the application of communication tools across diverse country contexts.
